Summary
The next-genXboxconsole has been envisioned as a reference device for other manufacturers to use, a well-known leaker has said. The claim suggests that the upcomingXboxgeneration will mark a radical shift in Microsoft’s gaming hardware strategy.
The first four generations of Xbox consoles solely consisted of consumer electronics meant to have a mass appeal. While Microsoft hasn’t managed to build on the momentum of the Xbox 360, which is still its best-selling system with over 84 million sales to date, the company has consistently marketed its consoles as devices catering to everyone. That approach hasn’t been working too well lately, with some recent analyses indicating that thePS5 has been outselling the Xbox Series X/S three-to-oneas of December 2023.
The Next-Gen Xbox Console May Be a Handheld Reference Device
This state of affairs may have prompted Microsoft to rethink its hardware strategy. That’s according to industry insider Jez Corden, who has recently taken to Twitter to claim that thenext-gen Xbox consoleis meant to be “a reference device for manufacturers.” Elaborating on that point, the leaker said that the upcoming system will “most likely” serve as a reference for companies making products in the vein of the Asus ROG Ally, implying that the device will be a handheld console.
This claim is just the latest in a long string ofrumors indicating that Microsoft is working on a portable Xbox console, or at the very least one rooted in a hybrid design, not unlike the immensely successful Nintendo Switch. Some of those reports have suggested that the system will be the sole next-gen offering from Microsoft, while others implied it will launch alongside a traditional console, thus serving as the next-gen equivalent of the Xbox Series S. Microsoft’s C-suite has repeatedly said that the upcoming device will present the largest “technological” and “technical leap” ever seen in a single console generation, albeit without elaborating on the matter.
Microsoft May Not Have High Sales Expectations For Next-Gen Xbox Console
But if the company is truly positioning its next device as a reference design, that could imply that it’s not expecting it to be massively successful, sales-wise. Offering original equipment manufacturers (OEMs) a chance to build their own Xbox consoles would, however, dovetail withMicrosoft’s purported “every screen is an Xbox” strategy, which was reportedly mentioned at an early February 2024 townhall meeting ahead of its multi-platform publishing pivot announcement.
Corden likened the philosophy behind the next-gen Xbox console to that resulting in the Surface Pro 11, an ARM-based laptop serving as a reference design for AI-infused notebooks. Coincidentally, there was a rumor floating around in February that the next-gen Xbox project had been reassigned to Microsoft’s Surface team.
Xbox Series S
Released alongside the Xbox Series X, the Xbox Series S is Microsoft’s budget option for the ninth console generation. Designed exclusively for digital gaming, the Series S can run the same games as the Series X, albeit at a potentially lower resolution and frame rate.
